Sitecore Experience Analytics Quick Start

One of the awesome selling points of Sitecore Experience Manager is the vast amount of data that can fairly easily be collected on site visitors. The information can be used to trigger engagement plans, site personalization, etc.…to help the visitor feel a connection to your organization. When giving a demo, I always get the most ooohs and ahhhs when showing of the Experience Analytics Dashboard and the Experience Profiles, but behind all that flash is some serious data complexity and planning that is required.

 

My first post in a series exploring Experience Analytics is ready for your exploration, http://www.paragon-inc.com/resources/blogs-posts/engagement-analytics-quickstart.

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